Step Forward: The Campaign for NOLS is a five year campaign with a goal to raise $30 million dollars for the school. This high level print piece was developed for the quiet phase (first phase, not public) of the campaign and was hand delivered to very dear folks affiliated with NOLS. It explains NOLS's core values, and all the different facets of where donations will be put to good use.
This 32 page booklet will be used for the next five years, so it needed to be durable in function, have a timeless design, and stellar photography that supports the content. The back flap includes inserts that can be taken out, and printed on in-house (since the content will change in the future). The topographic map is metallic ink, a nice touch we had not used before.
Client: NOLS Development Department
Writers: Anne McGowan, Pip Coe
Designer: Liz Schultz